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VP MARKETING. UNIVISION LOCAL MEDIA
  • 2011 – Current. New York, NY
  • Helping National Spot clients connect with Univision consumers through 360 integrated marketing campaigns
  • From ideation to managing implementation on TV, Radio, Digital, Social Media and on site
  • Working with top U.S. agencies and clients
  • Managing highly demanding projects in coordination with 50+ stations and digital sites around the nation
VP / GENERAL MANAGER. UNIVISION AUSTIN
  • 2010 – 2011. Austin, TX
  • Managed the Univision and UniMás television stations
  • Top management position in the market supervising a 30+ team
  • Number 1 SL TV Station in the market among all demos

DIRECTOR OF MARKETING AND PROMOTIONS. UNIVISION ARIZONA
  • 1999 – 2010. Phoenix, AZ
  • Managed the Promotions Campaigns and Community Relations of the Univision and Telefutura Stations in AZ
  • In charge of 4 markets
  • Leading ratings position among SL stations. Leading Station and News in any language in key demos and sweeps.
DIRECTOR OF IMAGE CAMPAIGNS. VENEVISION
  • 1997 – 1998. Caracas, Venezuela
  • Managed the marketing campaign and graphic image of News and Political Programs
  • Serving an audience of 12+ Million
VP OPERATIONS. WAPA
  • 1995 – 1997. Puerto Rico, PR
  • Managed the operations of the national TV station in Puerto Rico
  • Dramatic growth in ratings led to a top ranking in several day parts and key demos

 

 

 

MBA
  • IE Madrid. Instituto de Empresa.
  • Top 12 Business Schools World Ranking . (2015 Financial Times)
 
LAW DEGREE
  • CEU SAN PABLO. Madrid
 

BUSINESS MANAGEMENT COURSE
  • Madrid Chamber of Commerce
 
 
HIGH SCHOOL
  • Colegio Sagrada Familia de Madrid. Spain
 
 

CATEGORY EXPERIENCE

TECHNICAL

 

emmy

5 EMMY AWARDS

SOUTHWEST REGIONAL CHAPTER

 

Best TV Station Promotion Campaign
Best TV Promotion Spot
Best TV Promotion Spot
Best Musical Arrangement
Best Lyrics